In 1968, he took a bold step by starting gold jewellery manufacturing, supplying high-quality designs to multiple jewellery stores. In 1975, he introduced Madurai’s first jewellery machine cutting, revolutionizing the industry by improving efficiency and precision in jewellery making. In 1978, he established Sri Mangala Meenakshi Jewellery as a gold and silver jewellery store in Madurai. He began taking customized orders for gold jewellery, crafting unique pieces that reflected individual preferences and styles. In 1975, his son Gopala Krishnan joined the process of jewellery making and later he took over machine cutting.

With an unwavering focus on quality and customer trust, the business experienced rapid growth and soon expanded into gold and silver jewellery distribution, supplying exquisite pieces to various jewellery retailers. Today, Sri Mangala Meenakshi Jewellery stands as a symbol of tradition and modern elegance. As Madurai’s earliest jewellery shop, we continue to uphold Purushothaman V @ Kanniah’s legacy by offering: Finely crafted gold and silver jewellery that blends artistry and heritage. Decades of experience with a reputation for excellence and trust. At Sri Mangala Meenakshi Jewellery, every piece tells a story of passion, skill, and tradition—values that have been the cornerstone of our journey since 1978.

Building on this heritage, we proudly launched SIJA The House of Jewels on March 9, 2025. Under the leadership of next-generation visionaries, Jaishree and Sundareshwaran. SIJA represents a new chapter in our commitment to exquisite craftsmanship and innovation. With a focus on contemporary and traditional designs, SIJA offers: A curated collection of premium jewellery. A seamless blend of heritage and modern aesthetics. A commitment to quality, trust, and excellence. With Sri Mangala Meenakshi Jewellery and SIJA The House of Jewels, we continue to celebrate artistry, tradition, and timeless elegance.